Use this large banner to display a message for your brand or as a way to express yourself. If you need help making your Facebook header eye-catching, below are some tips and tricks to help you on your way.
Computers: 820 width x 312 heightSmartphones: 640 width x 360 height
One thing to be mindful of is that most Facebook visitors use the social media platform on their smartphones. Since images are smaller on mobile devices, design around this smaller canvas. If you have to squint to read it on your computer screen, it will be unreadable on a smartphone. If you have more you want to say, use the Intro to go into detail. Your cover photo is an attention-getter, not the heart of your message. Whether it’s your personal mantra, your favorite photo from your last vacation, or a product you want to sell, make your message clear and concise. Use images that reflect your beliefs, hobbies, or company products (if it’s a business). Avoid using images that may be mature, violent, or have discriminatory undertones. Yes, this is your Facebook cover photo, but Facebook has standards that must be upheld. Facebook recommends the following specifications when creating a video cover photo:
The video should be at least 820 x 312 pixels. (For best results, use a video that is 820 x 462.)Video can be 20 to 90 seconds long.
After uploading the video, reposition it in the cover photo frame. You may be asked which image from the video to use as the still photo. Another item to include in the description is a link to a web page. Whether it’s your personal page, a company website, or a fundraiser, provide a URL that’s related to the cover photo. This just gives you additional ways to bring traffic to the website of your choice. For Facebook Pages, the call-to-action gives you an additional opportunity to promote your page. Use your call-to-action to allow visitors to book an appointment, learn more about your business via a linked video or link to another website, shop with you through Facebook or your company’s website, or download an app or game you designed. Since the button’s placement is below your cover photo, your photo can draw attention to it. In your Facebook banner, use an arrow and quick description encouraging visitors to select the call-to-action or describe what the button does. The possibilities are endless. Many of these websites have free templates to get you going, and some, like Canva, have a selection of free images. Other websites like VistaCreate and Ripl provide designs for video and animated cover photos. If you have Adobe Photoshop, a few websites provide free templates, so the sizing and photo placement won’t require guesswork. A few things to consider:
Is the text legible?Is the message clear and to the point?Can you easily see what your cover photo is?Does your profile photo interfere with the imagery?
